Completed contest

Logo Design

Martincoburn needed a new logo design and created a contest on 99designs.

A winner was selected from 75 designs submitted by 27 freelance designers.

75
entries
27
designers
1
winner

One of the designers who made it happen

Winner - RowSheet
My original brief was vague and generalised, basically due to the fact that I wasn't sure what it was I was after. Having gone through 119 different design submissions from various graphic designers, I had somehow managed to overlook this particular design. When it came to crunch time I methodically went through all the submissions and it dawned on me just how good this design by h4sr actually is! I loved it and made my decision to purchase it almost immediately. Just to test out various options I requested that h4sr submit the same design in various colours, he did not disappoint and presented me with well over 50 variations!! If I was in the market for another logo in the near future h4sr would be my FIRST port of call. Great doing business with you.
- Freshfable

How Martincoburn started their logo design journey

Company name

Natural Direction

Overview

We are a Business Performance Improvement Consultancy.
In simple terms we are a training company but want to keep away from just being another training provider the focus is working with clients on real time issues. This provides the context for the change or development need.
Central to our approach is we believe performance improvement can be achieved faster and is more sustainable by making use of peoples’ naturally occurring strengths and talents. Helping people, teams and organisations find a natural way forward. Hence Natural Direction.
We live in a world obsessed with fixing weaknesses rather than building on our strengths to improve performance. Finding your natural direction no matter what the issue is to make use of whats working and do more of it.
The content that is offered organisations is often very similar the approach is what creates the point of difference. I have been in the industry for 17 years so i have a lot of experience. This is a new venture with a partner .
we will also require web design to follow.
We provide expertise in helping clients with 3 main areas
Leadership, Culture Change and Business Development
Typical engagements and projects :
Leading Change
Drive Motivation and engagement
Prepare Leaders to deal with increasing demands
Client and Relationship Management
High Performance Teamwork
Relationship Management
Bid Support/ Presentations

Tell us a bit about who you are and the people you reach

Our main focus is medium size businesses to large corperates
Current customers include
Lloyds Bank
Diagio (Drinks Brand Guiness Gordens Gin Smirnoff etc)
Atos IT services supplier Tier 2 player
Amey Fac Management Market leader
Bedfordshire Police
Perrys Moter group
Baker Mckenzie (Law firm)

So the audience is varied mostly big names rather than SME's
Website and Brand are about establishing/ supporting personal credibility
Its a very personal business and you can build clients on a known network however when you move away from your warm market you need to establish credibility quickly.

Organisations are always looking for something a bit different and you need to stand out and say something! Our central message has to be about building on natural abilities. It applies to organisations when they move away from what they are best at, there core competencies, it all goes wrong! People are the same stop trying to be all things to all people and be more more of who you are not what you are not!
Find your Natural Direction.
So is it a new market no. But can we create a strong message yes!!!!

Requirements

We want to use UK based designers

We want you to come up with a striking logo design It might include the words plus a logo icon mark. I like that as you can use it in different ways.

We see the word Direction as more left brain, hard, more concrete
the word Natural softer warmer Kinda Task focused and People focused

It needs to be professional enough to appeal to the multinationals but at the same time retain some creativity, after all thats why people tend to contract with us.

The word natural if made to fluffy wont appeal to a left brain dominant business world.

So thats the challenge to make a distiction between natural and direction
Some thing that perhaps is about growth Moving forward ...easily...
Forward direction...

If you want to speak skype call email no probs..ask questions

Next stage will want to build a web site
I like word press accounts easy to set up I can set up a blog Buy a theme and then get someone to build from there

Hope this all helps

thanks for your help on this project

Martin

martincoburn@strengthleadership.com

Custom package

US$495

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