We would like a logo on a white background. The logo should be ideally a watchdog character that while looking cartoonish still doesn't look childish. It should say somewhere "Coupon WatchDog.com" then a tag line that states "Shopping will never be the same" I am new to this design world so please ask questions and bear with me. We would like something modern and slick. To give you an idea...I love the Apple website colors and design. I like the clean look. This is the first step before having the actual website designed hopefully here as well. Also, while I think I like all of the above, feel free to surprise me with something different. I also love light grey, blue's, blacks..I also had a friend make an initial logo which can be seen at couponwatchdog.com but I can't say i like it...doesn't really have what I am lookign for. Other coupon sites that I have looked at and DEFINITELY DO NOT LIKE are couponcabin.com, couponmom.com, coolsavings.com, boring, bland and cheap looking. Ours really needs to stand out.
I copied this rating system from another CH (thanks) as I feel it makes total sense and will follow through...
Here is a breakdown of how the logos will be rated -
0 STARS: (and not eliminated). Means I haven't had a chance to look at it yet OR I have yet to receive feedback and therefore cannot give you feedback.
1 STAR: Has a thread of merit to it, that is. Unfortunately the rest, are off. OR the main elements that were specified in the brief were not completed.
2 STARS: Has some merit, but others are off and the overall design has not been executed for what we are looking for.
3 STARS: Good, has really good elements to it. In terms of direction… it seems you are on track.
4 STARS: Very good, … and have serious potential.
5 STARS: Amazing!! , if you are the only designers that has obtained 5 stars… then you are the winner!! If several have, then we have a VERY tough decision to make.