The logo should only have the letters "Ooga" or "ooga", not Ooga Labs.
The Ooga should be **easily readable** type. You're eye should know what you're reading immediately. This is really important
The logo must be STRONG and solid, COMFORTABLE in it's own skin. It must attractive to software engineers.
We like a lot of color in our logo. HAPPY RAINBOW CLEAN but not feminine. We're trying to attract male engineers with good personalities.
With this logo, we are trying to communicate one of two things: 1) we are a tribe, 2) we invent and launch multiple companies. The winning logo will communicate one or both of those messages well.
Here's a logo we've liked: Geodelic: http://geodelic.com/contact.html We like the types of colors, the distinct font, how the unique shape of the type, and it just feels quality. Like there may be depth in that company.