How Brett McFall started their logo design journey
I create software tools for online marketers that make everything quick and easy. And this really is the Unique Selling Proposition of what I do - I make tasks quick and easy. Hence why the new brand I'm launching - Magic Button. Here's why...
In short, all the software I create will have a consistent theme - press a "magic button" and stuff happens. Making it the simple solution to the task at hand.
Tell us a bit about who you are and the people you reach
Online marketers who need tools to run their businesses.
Both of which will soon be changing to the "Magic Button" brand. So, this logo needs to allow for wording after the logo to identify which product it is - "salesletters" "audio" "video" etc - this can be added in later
COLOUR: Mono, so that it can be used on any colour background. So, white is good. The logo can also be encapsulated in a coloured-shape if needed.
BRAND PERSONALITY: The underdog software that makes it easy for beginners to do what they couldn't normally do. It's a fun brand, as well as very smart in it's approach - keeping everything to the least amount of steps, and taking what 'big' software does and making it all much simpler, for less effort.
USES: Logo will be used on e-covers for each piece of software, as well as feature in the header graphic on each tool's website. So, afterwards the winner of this project may be commissioned to design these extra mediums too.