I am an independent consultant that specialize in business model definition (pricing, licensing, and distribution policies) for software products.
Software companies. I usually interact with product marketing (MBA type of guy)
Here are some guidelines:
- The logo should be creative and original.
- The design will be primarily for our website, presentations, business cards and print.
- Do not use ".com" in the logo text
- Do not use the "dollar" sign
- Require the finished artwork to be provided in .psd Adobe Photoshop format (with all applicable 'layers' and any graphics being vector based)
The concept that I want to communicate is that you can see a significant revenue increase/shift by hiring my consulting services.