Completed contest

Logo for 'You Need a Budget' brand

YNAB needed a new logo design and created a contest on 99designs.

A winner was selected from 84 designs submitted by 30 freelance designers.

84
entries
30
designers
1
winner

One of the designers who made it happen

Winner - Mogeek
Mogeek is the absolute best designer that I have ever worked with. I am a very difficult and demanding client and expect only the very best. He exceeded my expectations in every way. By the time we were done, I felt guilty not paying him more. If you have the good fortune of being accepted as a client by this designer, you should run, not walk, as fast as you can toward his work!
- richard.harvey

How YNAB started their logo design journey

Summary

We are a company that teaches a Four Rule Money Management methodology. We sell software that helps people implement the methodology in their life. The logo needs to represent the foundational methodology that we teach, its simplicity and effectiveness.

Company name

You Need a Budget

What inspires you and how do you envision the design for your business?

We pride ourselves on teaching people a simple, new way to manage their money that empowers them -- gives them control to help them reach their financial goals (getting out of debt, saving, finding peace in their marriage re: money, etc.).

We're looking for a fresh logo that exudes simplicity, empowerment, and effectiveness.

The 4-Rule methodology is fundamental to our business model, because the software is based on that methodology:

1. Stop Living Paycheck to Paycheck

2. Give every dollar a job.

3. Save for a Rainy Day and

4. Roll with the Punches

Wants

- Say 'you need a budget'
- Simple, not afraid of whitespace
- Clean
- Professional (but not corporate -- want to be personable)
- Scale at small sizes
- Look great black in white
- Distinctive
- Must be graphical, has to convey visually the message, not just convey the name of the brand.
- Convey only one thing: Simple Methodology

Don't want

- Don't want it to say 'YNAB' or .com
- Extreme colors

Custom package

US$439

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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