Completed contest

Logo to Bring Young and Funky to the DIY World

ICS Blue needed a new logo design and created a contest on 99designs.

A winner was selected from 176 designs submitted by 60 freelance designers.

176
entries
60
designers
1
winner

One of the designers who made it happen

Winner - sapienpack
Wonderful creation, the spirit of our brand is in this design
- Anonymous

How ICS Blue started their logo design journey

Company name

The Building Shed

Overview

Dear Designers,
Our client is "The Building Shed", based in London. The core of the business is their website where you can watch short How-To-videos for DIY (Home Improvement) enthusiasts. (not live yet). For example, "How To change a tap washer" or "How To mount your flat screen TV to the wall". We have hundreds of them. They all feature real London builders, electricians, plumbers etc... (most are very serious and technical, some are quite funny). "The Building Shed" is run by an Australian chap and a couple of Brits. They are professional, young, clever and... nice (true!): we need a logo that reflects that (much more below)

Tell us a bit about who you are and the people you reach

Individuals, who own their house, 18 to 40 years old, Living in the UK (not just London), Male and female (but a bit more female)

Requirements

As I'm sure you guessed, we need a logo for "The Building Shed"

- simple and clever (ideally, should trigger a discrete smile on people's face when they first see it - ideally...)
- organic yet sharp
- friendly but not "naff" (not like a logo for a kids TV show)
- don't be afraid to be sexy (in a very subtle way, no naked people!)
- prefer a stand alone logo and words separate, but open to suggestions otherwise
- one or 2 colors (subtle colors rather than strong bright stuff)
- prefer 2D, will consider 3D if it doesn't come across as "trying too hard"
- not a high-tech feel

We'll need the PSD or the Illustrator file (hi-res since this will be printed too)

In the Files attached: existing logos that we like

**We want to see logos that give the same kind of vibe, not clones of these examples, of course...**

Good luck to you all

Custom package

US$374

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Deliverables

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EPS
PDF
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