How PorterVision started their logo design journey
Satori Weight Loss Centers
We are a brand new medically-supervised weight loss program that takes an alternative mind/body approach. We feature fast success--many patients take off a pound or more a day--along with lasting results. We help our patients not only take off pounds and inches quickly and safely, but also overcome the conditioned overeating habits that got them in trouble in the first place. No other diet or weight loss system offers this combined approach for rapid and lasting results. We consider ourselves THE SOLUTION to America's obesity epidemic.
Tell us a bit about who you are and the people you reach
We are primarily targeting baby boomers. Our average patient is 30 to 64 years old and can be either female or male--although we have more female patients. We are looking to reach the middle-American who has tried everything else to lose weight and is now searching for a genuine solution.
We are looking for a design that is upscale and classy. It must be easy to read and must stand out even when printed small. We want our primary name, Satori, to be dominant. Any images should complement, but not overpower, the name. The word Satori comes from Zen philosophy. The word means "understanding," or "a flash of sudden awareness." We would love to have a Zen feel to our new logo. This program is a mind/body system which includes a medicinal breakthrough for burning fat and decreasing appetite along with deep relaxation, mental reconditioning, life mastery training, and nutritional education. We don't have our hearts set on any color scheme at this point, so this is where you can get creative. The logo must include all the words: Satori Weight Loss Centers
The word Satori should dominate.