The Fly Shop http://www.theflyshop.se
We are running Sweden's largest fly fishing online and retail store. The new logotype is to be used on a new online store selling mainly high quality fishing flies to customers all over the world.
Our customers are fly fishermen from all over the world.
Our typical customer is Male, 20-50 years old.
As our main products are fishing flies the logotype should / could have something to with these products.
The logotype must contain our brand name "The Fly Shop"
We want a fresh modern logotype!
The logo will be used on our website, on caps and T-shirts, and maybe on some packages. Must be able to use it on a white background as well as a black background.
We'll need the finished logo in vector format that can be opened by Adobe Illustrator CS3.