The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How Ssnix started their logo design journey
We are beefalo farmers and ranchers so our product comes straight from our ranch to the consumer. It's not just another hamburger, it's actually lower in calories, cholesterol and fat. It is also higher in protein. We are the only place in our area where you can get a "beefalo" burger.
Tell us a bit about who you are and the people you reach
New market, targeting consumers who care about the taste and quality of the meat they are eating.
We are very open to a new logo. Will need to be on our building and a pole sign on the road. Could include "Bombdiggitys-- beefalo burgers & frozen custard" Maybe the use of a bomb or cannonball type logo. Bright colors, maybe arched lettering.. Use your imagination. Our beefalo website is utahbeefalo.com. This may help you to understand our product better. Since we have a one of a kind product we need an awesome, one of a kind logo. Thanks!!