Ecoplanning is my business name, with my core business being: ecology, planning and environmental offsets. I envisage a bigger Ecoplanning heading, with a secondary heading 'ecology planning offsets'. Ecoplanning doesn’t have to be case sensitive, i.e., it can be EcoPlanning; ecoplanning; ecoPLANNING, whatever… There are a number of other companies in my field named ‘eco’, e.g. eco logical australia, ecosure; ecobiological; I must be distinct from them.
Basically, I will be providing consultancy services for the development industry (e.g. housing, mining, major infrastructure) and Government (Commonwealth, State and Local) on terrestrial and aquatic ecology issues, and their legal obligations under the Commonwealth, State and Local planning systems, including ecological offsetting (i.e. conserving biodiversity offsite to mitigate development site impacts).
I am selling myself in the ecology/planning/offset area as pragmatic, solutions based, but also with an academic spin, as I have post graduate quals in ornithology and vegetation analyses. It is important that my logo isn’t too ‘green’, as it may turn clients away, but also cannot be too ‘brown’ (i.e. careless about the environment), as it will compromise my integrity.
My market is primarily NSW but I do work more broadly across Australia.