Lo-Go 4 : Chicago's Radi Olive Music

Radi Olive

This logo is the first part of our brand redesign, next we will be creating a website design, business cards, banner, etc.

We are a 6-male cover-band (play other people's music), and we believe that dancing makes the world go-around. We believe that every song we play should make someone want to dance, it should be up-beat, fun, and most importantly, danceable. However, we actually don't play dance-music, just regular rock-tunes that are danceable. For example, we play Mr. Brightside by The Killers, Love and Memories by O.A.R., Crocodile Rock by Elton John.

Before choosing a song, we always ask ourselves "will people dance?" If the answer yes, then it is a possible candidate for a song.

Our industry is: Music industry, playing cover-music, and getting people to dance.

Primarily the target audience should be females that love to dance to radio's top 40 hits.

Our target audience is: people that go to bars, festivals, and concerts to listen to music. In addition, people that really enjoy dancing to music.

Design must symbolize: Dancing, Music, and energy, and Radi Olive.

We are not picky on the colors but would like the design to be a standalone without the title inside the design. If anything, the title should be written below the image logo.

We would like just an image, similar to Nike Swoosh, or similar to thenagain.org 'star' but symbolizing 'Radi Olive' and dancing.

Our band name was originally Radio Live but a few people mentioned the name "Radi Olive" and the new name stuck, hence the re-branding..... we would like to run with the 'Olive' idea, and possibly get an olive as the logo image...but we have the olive color, so maybe a different colored olive or something of that sort.

Nothing too elegant - we do not want to come across as being fancy.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Majority of our crowd is gained in the bar scene so an Olive inside a drink,or someone dancing with an Olive, or a dancing Olive with a drink, just thinking out loud.