Nearly three years ago, after finishing my MBA and having had a successful professional IT consultancy career , I emigrated to Australia and started a business in personal training and fitness. Within that time I have studied from some of the industries most successful coaches and and applied the knowledge to client training, diet, and supplement protocols with great effect. I get people strong, lean, and fit - quickly!
Results and progress is always measurable - while what I require from my clients is dedication, resilience, and mental toughness. I attract professional, well educated, driven clients that appreciate quality and the scientific approach over gimmicks and casual approaches to training.
My client base is focused on two main segments, Senior Management and executives who don't want to waste time with cookie cutter offerings and want real results which they feel will help them to be more alert and successful in their work and personal life.
Amateur (so far) athletes with specific sporting goals who are serious about competing - particularly in sports that demand strength, power, and fitness such as rugby, football, power-lifting etc.
I want to attract clients that demand results and actually Want to be strong and lean rather than just thinking that they should be. They will see themselves as being successful in everything they do and that they deserve the same level professionalism and quality that they deliver in their own work/business.
My clients are looking for a brand that matches their personal image of success, professionalism and hard core work. No silly gimicks, no fad techniques - real science that drives quality, bespoke programming, a solid and dependable approach to elicit transformations in their bodies and lifestyle that become an integral part of their life. They are looking for results, but not necessarily a quick fix. They are looking for a lifestyle fix!
I am looking for a logo to represent my Fitness business.
I like the idea of stainless steel, edgy and professional. Perhaps something reminiscent of high quality athletic training equipment. Well finished, forged, engineered and modern.
My methodology includes supplements to address specific biological or genetic traits, so their is science behind the approach - not just muscle and grunt.
I do not want a logo that looks too feminine or incorporates stick figure people in creative poses such as
You can be creative with colors, however, even my female clients are senior business women or executives and feminine and frilly bright colors don't appeal.