We are a small traditional family practice medical group.
The website will present our concept of a "medical home" where people will be able to receive full-service medical care with same-day appointments. We are the first small group in our area to incorporate electronic medical records into our practice. So we are hip and savvy and we want to give that impression to our visitors.
Our focus group would be young and middle-aged parents who are looking for excellent medical care for their family and/or aging parents.
Don't use only the color blue. That's sterile. We want a more lively feeling.
Clean, modern, and simple. Nothing TOO elaborate and hard to see.
Nothing too stodgy, like insurance companies.
Forward thinking. Maybe even Web 2.0y ;-)
One suggested idea:
Logos depicting the family aspect (a nuclear family)