Two of the biggest names in marketing, Jay Abraham + Rich Schefren are hosting a series with the most powerful (and impressive) collection of world-famous experts to help entrepreneurs tackle their biggest, most immediate and important business challenges, issues, problems and opportunities.
The League Of Extraordinary Minds
We want a logo/crest that conveys the intellectual prowess of the minds involved. Think the Justice League meets The League of Extraordinary Gentlemen. Out of the depths of entrepreneurial despair rises a collection of the keenest minds in business ever assembled in one place at one time to save the entrepreneurial endeavor. Our customers are entrepreneurs who are actively trying to grow their businesses.
We want people to feel four things:
1 – it’s an elite group that you want to be a part of (imagine if you were invited to dinner with Bill Gates and Steve jobs)
2 – it’s got to be seen as so decisively above anything else out there, and memorable (the way Harvard towers over a community college)
3 – It’s got to be something that conveys a feeling of privilege to be engaged with it (think skull and bones at Yale)
4 – It’s got to convey trust, and stimulate desire (think Rolex, Prada, etc…)
It can’t look too corporate, academic, or static