LC Engineering needs a modern evolution of an old logo.

LC Engineering

Performance Toyota

Primarily we manufacturer and distribute performance parts for Toyota trucks and SUVs. We design and manufacture in the USA, and take pride in that. Our demographic ranges from people who have work vehicles to full professional racers and anything you can consider in-between. Our current mission is to stay the #1 company in our niche market by offering a premium product and exceptional service. We started in 1985 being one of the first companies to address the needs of enthusiasts that loved their Toyota Pickups (and early Celicas) but had essentially no after-market options for performance parts. We started with manufacturing a handful of performance parts to now hundreds and offering thousands from other various manufacturers that we trust.

We have 2 websites, one that is a web store called "LCE Performance" and the main "LC Engineering" site. We need a logo for each, but we want them to essentially be the same. Currently we have about 8 logos spread across the company in various usages, and we want to unify it all down into one design so that they're all recognizable as the same brand. Though, we only need the 2, one that says "LC Engineering" and one that says "LCE Performance". Our most recognizable logo is a combination mark, which we've uploaded a sample of, we want to go this direction for the new logo. What we're hoping for is something that has a very similar feel to this one particular logo, just modernized and cleaned up. We prefer it to be a short wide logo like is currently, as opposed to something that is overall square or emblem like. This uploaded logo is the one used for any race vehicles we sponsor, so we need the new logo to be similar enough that it is recognizable as an evolution of this older logo. Do not hesitate to ask any questions if any of this is unclear.