Completed contest

iTalent - a logo for the IT social network web-site

grown needed a new logo design and created a contest on 99designs.

A winner was selected from 101 designs submitted by 28 freelance designers.

101
entries
28
designers
1
winner

One of the designers who made it happen

Winner - Greg-78
Greg came up a clean, sharp logo for my project that had the added benefit of contributing an iconic brand image. Extraordinarily useful, all round. He's responsive, fast, and hard-working. I hope we can work together again!
- john.f.mcelroy

How grown started their logo design journey

Summary

A stylish logo for a web-site which should display the meaning of the word "iTalent", which is about IT talents, everyone of you as well.
The logo must be simple, using technology style and awesome.

Company name

iTalent

What inspires you and how do you envision the design for your business?

Introduction
We need a logo for a web-site which is called iTalent. This will be a web 2.0 resource for people, involved in the IT industry in some particular country. The mission of the company – to promote people and their professional expertise. Another words – to promote IT talents. So, logically the word iTalent consists of several parts:
- “i” means a person, a user of the web-site.
- “IT” means an IT industry.
- “Talent” means that every our user is a talent, which we want to promote.
Another words, iTalent is about everyone of us.

The Goal
Text, that has to be displayed: iTalent
The goal is to create a simple and clear logo in web 2.0/IT style, reflecting the main idea, which is described above. The logo shouldn’t contain any elements, which aren’t easy to understand or don’t reflect any idea, but exist just because they look nice. On the other hand, the picture must emphasize/highlight all three mentioned parts of the word “iTalent” and nothing else.
The following approaches can be used to meet the goal:
- The symbol “i” can be displayed as a human icon. This element should be clear and not complicated, but it must be easy understand what exactly is displayed. It may also be filled by a different color (orange for example).
The symbol “IT” can be highlighted by some slight curve, which can surround it somehow and group these two letters into the logical unit (like in http://www.go2web20.net/data/upload…canvas.gif  or http://www.ecolect.net/images/logo.gif ). It may be something like a gold medal, surrounding “iT”, where “i” is in the middle of it (a person like number one “1” on the medal, I tried to display it at http://grown.krovatka.su/test/logo_medal.png ), or whatever else.
- The word “Talent” is the simplest to display. It can be displayed as a simple word, by using the same font and color (blue for example).
(“IT” part may be missed, if nothing cool comes up, but it’s highly expected to be present there).
Any other ideas are welcome, if they describe the essence of the “iTalent” in appropriate way.

Please try to close your eyes for a second and think on how would you express yourself and your talent in a simple wording “iTalent”.

Appearance

Colors
The logo may use two main colors: blue and orange. The third, complementary grey may be also used for shadowing etc. The background is white. Definitely, other themes may be used as well, but these are suggested to start with.

Format
The logo will be used on the web-site. It also may be printed (business cards etc). So, a raster and vector output formats would be nice to have.
The logo must be easily adapted to the following style/need:
http://www.linkedin.com/img/webprom…_80x15.gif
since it will be used for the same reasons as the above-mentioned picture.

Samples
There is a sample of the existing preliminary web-design. There is a draft of the logo as well. Whereas the colors of the logo are nice, the picture overall doesn’t reflect any idea at all, it’s just a simple nice word “iTalent” painted (close to http://www.geni.com  logo). The current web-design may be reached at: http://grown.krovatka.su/test/italent-site.PNG  for the reference. The logo should be in a harmony with the existing web-design.

The samples below are several logotypes which look pretty nice.

Performance & style
This group contains a set of logos with nice ideas. Colors may not be exactly as expected, but they do have some interesting ideas, expressing some meaning.
http://www.logomagic.com/catalog/im…t_comp.gif
http://www.go2web20.net/data/upload…canvas.gif
http://www.ecolect.net/images/logo.gif
http://www.logotwo.com/wp-content/u…lthumb.gif
http://www.mycorporatelogo.com/Logo…5415AM.gif
http://www.logodesignguru.com/Logo-…2_logo.gif

Colors
These pictures contain the preferred colors.
http://www.logoworks.com/images/gal…/hig_4.jpg  (nice colors and font, that may be used for the reference).
http://www.logodesignguru.com/Logo-…4_logo.gif
http://www.logodesignteam.com/logo-…olio53.jpg
http://www.logobee-logo-design.com/web2/im5s.gif
http://www.logodesignworks.com/imag…munity.gif

Simply nice logos
These are simply nice logotypes.
http://www.logobee-logo-design.com/…h2/im1.gif
http://www.logobee-logo-design.com/…h2/im6.gif
http://thelogocompany.net/example/l…sign25.gif
http://www.logodesignworks.com/imag…adband.gif
http://assets.scour.com/images/logo.gif
http://public.slideshare.net/images…eshare.gif

Wants

- We need the result to be provided in a raster format (GIF/PNG and PSD would be the best option) and vector (if possible).
- We need the logo to be adapted to http://www.linkedin.com/img/webprom…_80x15.gif format as well.

Don't want

- ...

Custom package

US$370

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