We want to communicate that our approach is designed to 'cut through the noise' and provide clear direction and guidance to achieve the customers goals in a 'frictionless' manner. The Cloud theme is important but not central.
I'm really looking for a simple, catchy logo - as simple as the f in facebook, t for twitter, F for foursquare etc. I'm happy to consider any combination / variation on :
Please have a look at this concept (http://www.iphso.com/iphso20.png )- very amateur and needs polishing/creativity - but it's more what I have in mind. It's ok to lose the background and button effect, but this logo represents IP, a person thinking, having an idea, in a cloud.
We would like a clean and modern logo that represents the services we provide and that will result in high recall with our listed target markets above. Simple is better. Must look good on Twitter profile pic, Facebook etc Colors and styles we like are : Blue Web 2.0 fonts / colors but get creative... we don't want a boring blue/gray corporate design. A bit of flair to brighten it up would be good. Please look at http://www.iphso.com and twitter.com/LeslieCBarry to get an idea of what we're about. The logo must be easy to replicate in small, medium, and large sizes on both print & web.