inStash: Ultimate Buyer's Guide for Men

inStash

Founded by a 27 year old entrepreneur, i7oMedia is quickly becoming a leader in developing quality web properties.

With your help, our next project - inStash.com - will become a "must read" resource for cool things that men would love to own.

We'll feature cars, clothes, gadgets, grooming products, movies, music, and just about anything else that men crave. There are also plans to publish extensive guides that will aim to educate our readers before they make large purchases.

Definition of "Stash" - Something put away or hidden as for safekeeping or future use. The squirrel stashes away nuts for winter.

Our brand uses the word to represent cool material that men would love to add to their stash.

Typically, a reader of inStash would be male, ages 18-40. Here's a list of a few sites that are already in the niche:

Uncrate.com
Werd.com
TheAwesomer.com
GearPatrol.com
CoolMaterial.com
AcquireMag.com

There really are no "rules" here. To be completely honest, we're not exactly sure what we're looking for. So please feel free to use your creativity, while keeping in mind our target audience, and what we're about.

As the name (inStash) may suggest, we're aiming to be slightly more "edgey" than the competition.

If it's any help at all, we've attached an image of a very early beta website design. While it's not complete yet, it may (or may not) inspire you.

Either way, you have free rein to create what you envision the logo looking like. Enjoy!