How justinsterett started their logo design journey
Who are you known as?
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We are two young entrepreneurs that are starting a truck driving company with a goal to be disruptive in the industry by utilizing new concepts and technologies. We wanted a name that was short and symmetric that stood out from all the standard trucking company names. I was looking for a palindrome and thought tacocat was hilarious, yet elected to abbreviate it as TCT. We want to be able to deliver services in any direction, hence the appeal. The logo should have that same sense of symmetry and stand out as unique. The two "T"s could have arrows facing opposite directions or even axe blades (just a thought). I don't know how to subtly work in the tacocat theme into the logo without it being cheesy, but it would be interesting to see an attempt. I'd like a logo that would look good on a business card, T-shirt, and side of a truck.
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