We want a "cutting edge" logo. It needs to look new, modern and catchy. We also like simple and very clean looks. This logo will be used for websites, business cards, post cards, letterhead, door hangers, yard signs, vehicle wraps and much more. It must be able to stand alone and also be coupled with the text in our team name.
We are open to color combinations, but do not want any "wild" colors. We've played with a metallic gray and deep red, but are not stuck on that. We are also flexible on fonts, but want it to remain clean and easily legible from distance. We've considered using "TT" or "TTHST," but haven't found anything we really really like.
Must have a professional look, so no cartoonish or playful designs. Our team is young, but very sharp and well respected, but we do battle an industry tradition which says "young means inexperienced and unprofessional."
I'm not sure if it needs "The" in front or not.
I would like the logo to communicate that we are are in residential real estate, but it doesn't have to have a dominant house theme. It could, but not a must.
Thanks so much!