We manufacture timber building products and kit-form buildings, which use special fabricated building panels made at our production facility.
Our slogan is "Better timber through technology". But we don't want this in the logo itself.
To give you a better idea of how this helps our customers:
1) Our building panels allow buildings to be built in a fraction of the time. (see the video at http://www.sips.org/content/index.cfm?pageId=261 )
2) We provide kit-form timber buildings that can be built in just days (see http://www.modrooms.com.au)
3) We process timber products in our treatment plant to protect them against insects and rot. (see http://www.ctengineering.co.nz/defa…_id=0&id=7
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Representing trends from the internet including gradients, rounded corner etc.
Just good contrast against white/black backgrounds