We are a team of innovative and exciting guys who just joined forces to be the dominant insurance & financial services office in Colorado. One of us specializes in insurance, the other in financial planning. EdgeWater is a combination of our last names, so we don't necessarilly care if our logo has anything to do with water. We're creative, young (in our thirties, if that is still considered young), fresh, and contemporary and we want the our logo to represent that. Next on the list will be stationary, web site, etc. We are trying to convey the message that we have combined insurance and financial services into one, and that we're not your boring old insurance agents.
Tell us a bit about who you are and the people you reach
Our target clients are aged 30 - 60, middle to upper class, who want to work with one office for all of their insurance and financial needs. So basically, everyone aged 30 - 60 with some intelligence!
We do not have any pre-set ideas about what our logo should be, so we are hoping for some good creative ideas. We do NOT want cartoony stuff. We want people to see our logo and think "WOW, that's cool." We consider ourselves to be cutting edge and modern and hope a our design will be as well. A design does not have to have a picture, it can be just good use of the business name. We are in Colorado, so even though our name has water in it, ocean stuff would not make sense. The E and W should both be capitalized in EdgeWater, but we would like it to be one word.