Completed contest

INNOVATIVE & CLASSY Logo 4 Antiques Valuation Online

Mruger needed a new logo design and created a contest on 99designs.

A winner was selected from 78 designs submitted by 18 freelance designers.

78
entries
18
designers
1
winner

One of the designers who made it happen

Winner - dbijak
Very responsive - took direction very well and delivered a great product!
- Ryan Gray

How Mruger started their logo design journey

Company name

Antikbewertung.com

Overview

Hi, DID YOU KNOW that every year millions of Dollars worth of collectables and antiques are thrown away each year because nobody knows their real value?

We are an ANTIQUES VALUATION PLATFORM that helps people like you and me to discover the real value of the hidden treasures in every household. Quick, easy and cheap.

Our experts who value the stuff online work for prestigious auction houses like Sotheby's and Christies and will tell you within 48 hours the real value of your hidden treasures. Our service is a high quality online solution for everybody interested to know how much "the old stuff" is worth for real.

The website will be launched in German (Antikbewertung two words combined: Antik & Bewertung = antiques valuation) but will later on expand into other markets under different brand names. This is why we need the first logo design to be in German. LATER ON YOU WILL HAVE TO ADAPT THE DESIGN TO OTHER BRAND NAMES.

WE VALUE EVERYTHING from old paintings from the 1600s or modern art, old furniture or designer chairs. We also value oldtimer cars or comics, so the service will be covering everything that is worth collecting.

Tell us a bit about who you are and the people you reach

We move a traditionally old fashioned appraisal process online. We close the gap between people who consciously own antiques and normal people who want to know what the "old stuff" is worth.

The target audiences:

- Professionals from the area of antiques and collectables or insurance companies who want to value the worth of stolen objects that were insured by owners of antiques.

- People who simply want to buy or sell antiques, collect things, inherit stuff, or simply are curious about the old stuff the discover on the attic.These are people like you and me who simply do not want to throw things away without knowing the worth. Other areas could be flea market vendors or people who find an interesting object on Ebay and want to check the value before buying.

Our customers will mostly be people who have a certain mistrust towards online transactions, because they are not used to it.

Requirements

We want you to have fun designing!!!!

THE LOGO SHOULD BE INNOVATIVE, CATCHY & CLASSY! PROVOKE TRUST IN QUALITY!

SLOGAN (if you want to add it): "Experten Schätzen Antiquitäten" (experts value antiques, )

The logo-feeling has to be close to institutions like auction houses, antiques experts.

Words we like:
TRUST
TRADITIONAL BUT FUN
DISCOVER HIDDEN VALUES
UNCONVENTIONAL
EASY TO USE

Symbols that we see close to it:

- Magnifying glasses
- Expert (person)
- Museum & Exhibitions

Please see the color coding in attachment.

Not so good, please try to avoid:

- Too childish
- cartoon like designs
- too colorful
- stange fonts

Some links so you can see what our competition or high quality antiques sites do.

Websites:

1. http://www.valuemystuff.com (too childish, we need it more serious and intellectual)
2. http://en.wikipedia.org/wiki/Antiques_Roadshow (this is a good example from uk television, that works a little bit like our website)

Custom package

US$300

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