Initial logo for Choose Your Own Career.com

Choose your own career.com

Help us change the world! We are a career / life site dedicated to providing cpeople a first port-of-call for career research. We do that by showing the most relevant career paths based on their personal likes / dislikes (eg their course, how much they enjoy people, etc). The key is that we distill the information in a fun, non-prescriptive, and approachable (eg non-overwhelming) way to help guide our customers into fields where they might like to do further research.

The design has to be fun, but professional enough to be taken seriously -- right now we're targeting high school / college kids but we need a design that will let us eventually target mid-life career switchers.

Ideally the logo should be fun, approachable, and non-prescriptive, as well as appeal to the mass market. Our information / approach is also data-driven.

Thank you for reading! We really appreciate your time and hope you're able to take on this project.

*update* The team decided that balloons are where we're taking the brand, each entry should be centered around that theme. We also do not want any reference to graduation (this will get in the way of eventually moving to career switchers). Lastly, each entry should have a miniature logo in the corner in order for us to use in various places on the website. Thank you!