ervayrex got their new logo design by running a design contest:
Iconic and infamous Dallas Theater needs logo
Check out ervayrex's Logo design contest…
Ervay Theater is an event space for weddings, birthdays, corporate events and gatherings of all types. It has unique sightlines because of its movie theater heritage, and is also suitable for performance of all types. Target audience is anyone wishing to rent a space for a group. Weddings are targets for starters, but that may change.
I need a distinctive logo for a theater marquee–The ERVAY Theater in Dallas, TX. Style the five letters vertically spelling “ERVAY” so it becomes our unique logo. When these five letters are run vertically in this order, interesting design elements present themselves. The styling of the five letters E R V A Y within the shape of the spire will become our logo. Project considerations: • Stay relatively faithful to the original lettering as shown in the “circa 1950” photo. • Always surround the letters with the spire shape as shown and described, so the design can be evaluated within that “canvas”. • Spire details: 4' wide by 18' high, with an ellipse at the top. The spire is 18' high at the back and 16' high at the front, and the ellipse joins the two. Navy Blue on spire and on front of theater: Dallas Cowboys helmet blue ( HEX 061E42) • Note the pointed ends of the "A" and the “V" in the photos. "LIBBY HEAVY" was closest font I could find, but I'd like to see something more symmetrical and graceful than the "LIBBY HEAVY" font spelling E R V A Y. • Remember the end use: metal 3-D renderings of these letters will be attached to the spire. Sign makers call them “channel" letters. 5-inch wide strokes as a guideline for the strokes (arms, legs, bars, etc) of the letters. Vary this thickness if you think it’s appropriate. • The letters will be hollow with lights behind them creating a backlit, shadowed "E R V A Y" at night. If the letters take up too much space on the canvas, there won't be adequate display of the backlit logo at night. • You can view additional photos of the theater interior on the website: www.ervaytheater.com Additional consideration: I will also use this custom spire logo for print media as well. If you can also show a way to add "Theater" in a balanced way for print use, that would be splendid. Obviously "Theater" won't appear on the marquee, but probably will be needed in a print logo
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ervayrex collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a lot of fun running a contest and seeing all the designers produce designs for our rebranding campaign. Rakibul was proactive first to respond, had an excellent can do attitude, range of skill sets, creative and original in his approach, and paid attention to detail. He did not require a lot of edits. It was apparent to our team he really knew what he was doing and would respond to our team either in real-time or within 24hrs. Great to work with Rakibul.
We are grateful,
The team at Apstrategists
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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