1) The final logo has to reflect the following aspects:
- Travel : because in the end, this is what we sell
- Luxury : because this is our target and our playground
- Glamour : because we want it classy
2) Colors scheme
The design of the website is 95% done, and we can't go back to much on that. So the final logo will have to fit in.
We use mainly 3 colors :
Dark grey : mainly used as a background color (#333333)
Flash blue : used to highlight some details (#07EBDA)
White : used for the writings (#FFFFFF)
The indicated RGB colors here are the ones used for the website so far. They can be changed but please stay in the same tones, don't use a flash Red instead of the flash blue.
3) The attachements
Attached, you'll see different documents :
a) first_HAL_Logos_tests => 6 examples / combinations of the logo as it is now.
b) website_home_page => home page of the website, still some links to come in the left and right containers, but the final logo will stand in the middle
c) website_destinations_page => choose your destination page, still have to find a place for the logo
d) website_product_page => on of the final page of the website: the product page. The logo will stand in small on the left of the top result bar
e) woman_shape => this is the base of the woman shape of the existing logo => Travel, Luxury and Glamour