Premier Consulting is a project management company established in 2003, currently managing several projects related to international travel and tourism, real-estate development, and EU grant financing. We are based in Slovakia (or the Slovak Republic) in the very heart of the European Union.
Our staff consists of highly motivated colleagues, whom we consider partners rather than employees. Our clients are very diverse, from farmers and small municipalities to multinational corporations and larger cities.
Our HotZebra.com project will provide innovative services related to tourism. Although the service may be used by anyone interested in tourism and travel, we are expecting that your clients will be mostly open minded young people, with a good knowledge of computers and the use of internet. It is likely that our clients will be experienced travelers. Some of them may use our service to find quality budget services that are currently rarely offered on the internet. However, our aim is not to provide low-cost service, but to provide the service in an innovative manner, not yet widely spread on the internet.
Primary requirement: The HotZebra.com logo can be either zebra or hot, or ideally, but not necessarily, Hot-Zebra - the interpretation of this is on the designers imagination.
One possibility is to choose an artistic approach with the zebra stripes serving as a motif. A raw example of a starting point may be something like this: http://www.istockphoto.com/file_clo…id=3733635
The other approach is quite the opposite, perhaps use a funny zebra cartoon and make it somehow "hot". Again, just a very basic example:
http://www.istockphoto.com/stock-il…banner.php Obviously, the Zebra here is not very hot :-)
The logo should include the HotZebra.com writing. However, it should be possible to use the logo also without this text. Ideally, the HotZebra.com text should be integrated into the logo in a way that it can easily be cut-out.
The logo should have a square or a horizontal rectangle shape. It should be clearly displayed in resolution of about 150*100 pixels. Also, it should look attractive when used on other marketing materials, such as printed ads, t-shirts, mugs …
Any instructions abowe are only secondary to the primary requirement!