How Alex Buechler started their logo design journey
We are the biggest hiphop online retailer in whole Europe. http://www.def-shop.com. We want launch a own Hip Hop Brand. Today many brands with hiphop roots change their designs and they go more streetwear style. And wee miss that good old Hip Hop Style and we have not enough brands of this style. So we make our own brand. We want be the best company in our business with the best customer service and the best hip hop selection and in everything we do, we want be the best. So we also want the best real "Hip Hop" brand. We want make T-shirts, Hoodies, Baggy Jeans, Jackets, Caps, Boots, everything what people wear. And we want thet real hip hopper like Snoop Dogg or Method Man & Radman, who are real Oldschool Hip Hopper can wear our clothes, because we make real Hip Hop Style.
Tell us a bit about who you are and the people you reach
Our main customers are boyz between 15 - 18 Years old. Young people who want bee real cool, whet they wear their clothes, guys who want be the leader of their gang, when they wear our clothes, guys who wont get pimped their style buy our clothes. For them it has to be very cool to wear products with this Brand logo. We also want that real old school hip hopper like Snoop dogg also will find cool to wear the clothes because the brandlogo has a cool style and image.
We need a Logo thet we can use to put on T-Shirt or on Jackets. It Can be dangeraz as a whole word or it can also be some other variations of "dangeraz" like shortcuts "DZ" or "DRZ". We need it just to bee cool.