Thank you for this great design and for your insightful responses to my feedback throughout the process
How heathrae started their logo design journey
Who are you known as?
Street Smart Methods
Tell us a bit about who you are and the people you reach
Business and wealth creation training courses offered in person and online in the form of audio, video and ecourses. The overall brand of Street Smart Methods will have different courses offered such as Street Smart Business Methods, Street Smart Money Methods and Street Smart People Methods.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our target market are people with beginning to intermediate business skills and understanding of finance. Our demographic is "mom and pop" businesses, entrepreneurs and the personal development industry so the logo can't look too corporate and should look approachable and friendly. It should not look cheap or cartoonish or too young. We like clean lines and a logo that is bold and easy to read that is vibrant so perhaps upward strokes would work well. Use a combination of text with an icon or symbol. We will maybe use the icon separately for some branding. Also design the logo in a way that we can add our own font below like "for business" or "for wealth" to market the different courses. Use bright colours that signify life and energy.