Completed contest

Help us reinvent our image!

gf_jdw needed a new logo design and created a contest on 99designs.

A winner was selected from 261 designs submitted by 75 freelance designers.

261
entries
75
designers
1
winner

How gf_jdw started their logo design journey

Company name

GridFury

Overview

We provide a variety of high-end hosted application clustering, networking technologies, and professional services.

Our company name is stodgy, boring, and surprisingly uninformative given its length: Capital Equipment & Logistics, LLC. We've done business thusfar as the equally ill-conceived "CapEquiLog" about which the most common question is "What is that? French?"

So, we've chosen to change our brand and reinvented ourselves as "GridFury" with the tagline "Set the Internet on fire."

Our technology is great, but what really sets us apart is the passion, and how much we care about our customers' stuff. We feel like the new name does a good job of conveying our passion and energy.

But we need a new logo to back it up. Something unique and memorable (in a good way) that will remind people about our technology and service, and the unlimited possibilities they can achieve with our help.

Tell us a bit about who you are and the people you reach

Our target customers are high-tech professionals and entrepreneurs who are developing large-scale Internet applications. They need some place to host those applications that goes beyond typical "dedicated server" offerings.

They may be excellent programmers or whatever, but they aren't necessarily experts at Internet routing, datacenter power, server management, and they probably don't want to get up at 2am and go to the datacenter because they blew a hard drive or the OS needs a security patch.

So, we offer them a cluster platform (the "grid" in GridFury) that gets rid of all that hassle. We maintain the network and equipment, we keep the OS up to date and secure, and they focus on doing whatever it is that their application does.

So, we're very much about giving them a platform to build their dream app on without all the nightmares that go with it.

Requirements

We have discussed two different ways of going with the logo.

Option 1 - Image-based logo

We're open to ideas, but we've a perspective grid of connected nodes with fire burning a path through the nodes from left to right. (Rough concept attached.)

However, we definitely want to keep the logo simple. Ideally we want to convey the burning-through-the-grid *idea* rather than create the most visually accurate representation possible.

I hate to say "Web 2.0" but we are definitely looking for that kind of simple, streamlined feel that you see a lot on those types of sites and, for example, a lot in Mac icons. But we want to stay professional, not childish or silly.

Option 2 - Name-based logo (E.g. the "FedEx" logo)

Just the two words, probably stacked:

GRID
FURY

with some great font/styling/coloring/decorations to bring them alive and tell our story.

General Requirements

The logo should be in color, but should also work in black and white. Given the "Set the Internet on fire!" tagline, we are leaning to a lot of hot colors: red, orange, yellow. Obviously we want color use to convey "energy" not "caution!" :)

It should be simple and scalable enough to work both small (business card / letterhead) and large (web site).

The logo or some recognizable portion should be adaptable for use as a 16x16 favicon for our site.

Thanks for considering our design request!

Custom package

US$396

Paid features

  • Featured listing

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
US$299
design by g roland design by g roland design by betiobca
179
entries
41
designers

We saved a spot for your logo design contest.

Get started now
A$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design by Ms. Cha design by M E L O design by MSchertler
85
entries
10
designers
£199
We are a fireworks display company...
design by nugra888 design by borzoid design by papah jahat
36
entries
12
designers
US$499
We are a virtual reality gaming studio....
design by Sam Ruijter design by Anut Bigger design by Sam Ruijter
69
entries
23
designers