Swaddle Bath is an educational website that teaches moms the benefits of swaddle bathing ... to learn more about swaddle bathing, here's a video someone else produced which explains ... https://www.youtube.com/watch?v=DJ3xFgNAeN0
The primary benefits of swaddle bathing are that it provides premature babies and newborns with a calm, relaxed bathing experience, helps keep their body temperature constant, and is incredibly beneficial for their overall well-being.
Our target audience is millennial moms (female, 21-30 years old, with brand new babies) and our messaging focuses on the importance of connecting moms with their baby by providing a safe, comforting bathing experience so that every moment together is special.
Our perfect user views herself as young and playful, and she’s not afraid to spend real money for the very best products available ... She is a heavy social media user and is worried about being a good mom and giving her baby the very best, even if it's a little unorthodox. She doesn't care what other people think as long as she thinks it's best for her newborn.
Above all, she wants to connect with her child. She believes that breastfeeding is a great way to connect with her baby and she prefers natural and organic products rather than something made with harmful chemicals.