Shimbi did a wonderful job on the design of my logo. They met the creative brief and were very responsive with requested changes. Thank you for doing such a great job!
Mirandolina is a great designer. Very responsive and easy to work with. I wouldn't hesitate to work with Mirandolina again!
Highly professional work, and his logo designs exceeded every other submission by miles.
Great product and communication.
How diode started their logo design journey
Who are you known as?
What’s your company slogan?
Shoe is You ( not mandatory to incorporate in the Logo though would be interesting to see incorporation if it fits and makes sense)
Tell us a bit about who you are and the people you reach
Loafun is a high end custom hand painted shoe brand. Our cool and trendy hand painted designs on canvas sneakers brings inspiration and innovation that makes a statement. Our mission is to lead through creativity – the shoe capturing the mood, sentiment, sensibilities, and trends which define the individual customer. The shoes will initially be sold online with subsequent retail presence once the brand is established through online sales.
Tag Line- “Shoe is you”
I need a logo that represents the three aspects of the brand, in order of importance:
Cool and Catchy- It should resonate with being fun (loaf + fun = Loafun) and being in line with the latest trends
Individualism- Our brand should encompass the independent thought and action of the customer. It should cater to the individual’s passion be it music, sports fashion politics or art. It should stand for a product which is custom made for the individual (as opposed to an assembly line creation which he owns one of)
Reliability- It should represent a product which is durable and of great quality and craftsmanship.
Loafun will target youth (14-28 age group) who are the product of the internet generation -enterprising and independent, not afraid to have and voice an opinion and willing to go off the more treaded path to chart their own. The product being high end will target kids, youth willing to shell out the extra buck on a branded product. The logo is the gateway to the brand and needs to one which is simple though unique which could be easily remembered by anyone who looks at it once.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo should contain an image and the text “Loafun”. The tagline is “Shoe is You”. It would be nice to have the tagline as part of the logo, but is not mandatory.
The image should not be modular – that is, I am NOT looking for an image that has a hand + tiki bar + $ sign.
The image should be a single form, and can be an entirely artificial construct (not representing a natural or man-made object.
The logo will go on business cards with a white/light colored background, our website will have a background corresponding to the logo colors but the logo should be able to stand out in a crowd. The logo and text should not use more than 3-4 colors. The ratio of image size to text size is completely up to you.
Logo will also go on a small strip of rubber (like in converse All star shoes) which is stuck on the back of the canvas shoe.
Finally, the logo should express the gravitas of a profitable enterprise to potential investors.
What to avoid
Buildings, birds, animals, stick figures, vehicles, excessive symmetry, excessive playfulness, though the logo shouldn’t be serious at all.
Loafun signifies Shoe is You – the mission of the brand is to create custom hand painted shoes which make a statement about the individual. If the logo can convey this in a profound, yet accessible manner, I am happy to ignore any deviations from the specifications.