diode got their new logo design by running a design contest:
Help Loafun with a new logo
Check out diode's Logo design contest…
Shoe is You ( not mandatory to incorporate in the Logo though would be interesting to see incorporation if it fits and makes sense)
About Loafun is a high end custom hand painted shoe brand. Our cool and trendy hand painted designs on canvas sneakers brings inspiration and innovation that makes a statement. Our mission is to lead through creativity – the shoe capturing the mood, sentiment, sensibilities, and trends which define the individual customer. The shoes will initially be sold online with subsequent retail presence once the brand is established through online sales. Tag Line- “Shoe is you” Design Requirements I need a logo that represents the three aspects of the brand, in order of importance: Cool and Catchy- It should resonate with being fun (loaf + fun = Loafun) and being in line with the latest trends Individualism- Our brand should encompass the independent thought and action of the customer. It should cater to the individual’s passion be it music, sports fashion politics or art. It should stand for a product which is custom made for the individual (as opposed to an assembly line creation which he owns one of) Reliability- It should represent a product which is durable and of great quality and craftsmanship. Target Audience Loafun will target youth (14-28 age group) who are the product of the internet generation -enterprising and independent, not afraid to have and voice an opinion and willing to go off the more treaded path to chart their own. The product being high end will target kids, youth willing to shell out the extra buck on a branded product. The logo is the gateway to the brand and needs to one which is simple though unique which could be easily remembered by anyone who looks at it once.
Logo types to explore
Specifications The logo should contain an image and the text “Loafun”. The tagline is “Shoe is You”. It would be nice to have the tagline as part of the logo, but is not mandatory. The image should not be modular – that is, I am NOT looking for an image that has a hand + tiki bar + $ sign. The image should be a single form, and can be an entirely artificial construct (not representing a natural or man-made object. The logo will go on business cards with a white/light colored background, our website will have a background corresponding to the logo colors but the logo should be able to stand out in a crowd. The logo and text should not use more than 3-4 colors. The ratio of image size to text size is completely up to you. Logo will also go on a small strip of rubber (like in converse All star shoes) which is stuck on the back of the canvas shoe. Finally, the logo should express the gravitas of a profitable enterprise to potential investors. What to avoid Buildings, birds, animals, stick figures, vehicles, excessive symmetry, excessive playfulness, though the logo shouldn’t be serious at all. Final words Loafun signifies Shoe is You – the mission of the brand is to create custom hand painted shoes which make a statement about the individual. If the logo can convey this in a profound, yet accessible manner, I am happy to ignore any deviations from the specifications.
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
diode collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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