Lev is my last name. It is of Israeli origin. Since I go by several different first names, Yes i know it's odd... :)
I've decided on my last name as the brand.
As a designer myself (I've had to distance myself from this design) I see the logo going in two directions:
1. Using Lev as the headline and Photography as something small that isn't strong extenuated.
2. Using the letters "L" & "P" to create a logo (kind of like the Philip Bloom logo attached above) with lettering explaining the acronym below.
An abstract shape is fine, as long as it looks cohesive.
However I am open to other ideas as well, I really am, as long as they're good!
Be original and have fun with it!
I've also attached my old logo I designed a long time ago, terrible I know, I will be expecting better!
I would like this logo to be used for my website, watermark business cards and other print (such as shirts, print books, etc.) So please keep that in-mind when creating your designs.
I don't want a camera shape or design in the logo, I think it's over done and a bit cheesy.
Feel free to check out my old portfolio: