Logo design for a business rebrand. A significant moment for a mature business made easier by the excellent work and responsiveness to input and feedback
How SAS77 started their logo design journey
Synapse Administration Support
We are a new venture looking to supply administration services such as audio typing and locum receptionists to medical practices who are overburdened with demand and usually short of staff.
We attract staff looking for work/life balance who want to work in their own time in a friendly team environment. Not the old tired cliche, but in an actual friendly team environment.
Tell us a bit about who you are and the people you reach
Our target audience is medical practices who often find themselves short staffed and under pressure, and those practices who are growing, but are not yet big enough to employ more staff.
We want our customers to feel we offer substantial expertise and experience, so that the immediate stresses on their operations can be eliminated when things go wrong.
The logo should incorporate something to do with a synapse - connection, creativity, learning and intelligence as well as medical adminstration/offices.
As the business is within the medical field, the logo needs to convey professionalism, but should be countered with the need to appear relaxed and calm in a time of crisis to customers and friendly to potential staff. An interesting and challenging notion!
Feel free to experiment with colour.
We need a company logo that is suitable for letterheads, brochures and business cards.