Dangerous Guys is pitched at 17 to 35 year old males. We have to be careful how this is presented because its daring enough as it is.
The wearer is not a violent, dangerous guy. Such guys will wear my next brand dangerousmen.com,l may buy your logo anyway for that pipeline project.
l want the middle class male in this age bracket to embrace this. l believe the graphic l already have for it is sufficient,it is a tattoo lettered grouping of the whole domain.Women actually inspired me to go forward with this because they liked it saying "every guy wants to be a dangerous guy".We are working of the same thing that inspires a guy to go and get his tattoos done,drive a hotted up car,its just an expression of his inner warrior which is so completely squashed in todays world. l do like tattoos but this is not a tattoo brand.l like the use of skulls and snakes in graphics but l think their a bit much for this brand. l admit it's a tight rope l'm asking you guys to walk in coming up with a design.
If you liked the shoot out scene in heat and reservoir dogs this brand is probably for you.Our wearer likes the label,it's just a bit of walk on the wild side and he's saying in a non verbal sense "dont mess around with me".
Wearing a dangerous guys shirt can't be seen as chest beating,thus it has be be understated. Out wearer has to be able to wear it to social events,he doesn't want to be embarrassed and look like some sort of dangerous nut.It has to be cool,subtle.
The model l'm going to use is a cross between Steven Seagal and James Dean. He sits astride a black Harley, black leather jacket on ,jeans looking back at the camera. He's too smart, too smooth and handsome to be in a gang - but he does ride. The only difference between this model and 1000's of other handsome male models is this guys eyes/expression. They don't emit good the usual good will, he's not a criminal or killer...but don't cross this guy. He's not smiling, he's not friendly,he's not scowling.His expression gives nothing away. He wont attack you but if you jerk him around it isn't going to be pleasant-you wont get off light. The bike shot will be the end of association with motorbikes,l don't want to be associated too closely with bikey gangs.In the real world our wearer wants to be accepted, doesn't want to be scary or scare people off. But he likes the brand name.The wearer is not a criminal nor likely to commit crimes.He has a regular job,a girlfriend and car payments and wants to keep it that way.
Most people are like this and thus the understated presence of the brand name and or logo. This is why l liked the brand name appearing as one word with the .com -dangerousguys.com -he's not saying hes a dangerous guy, its just where the dangerous guys are at (at dangerousguys.com) - but he is. Its an oblique,more subtle way of saying your a dangerous guy. l could be swayed and may be wrong.l am a little undecided. There will be clothing items for the guys who want to blast out theat their dangerous guys wearers.It quite likely there may be other logos your folks design that could become embedded in the brand,sub logos if you will. l will be looking for an artist to do other things for the brand so this will likely involve more work.
l am aiming for the main stream and dont to the brand to be perceived as too badass, too anti social.