My target audience is adults in the US who have credit or debt collection problems. They are likely frequent internet users, and are experiencing fear and uncertainty regarding their financial status. My customers may have any level of education of work experience - they just happened to get into financial trouble.
My slogan, currently, is 'Seeking 720'. This refers to the quest to obtain a 720 credit score.
I like the logo that I have, the credit card with the squeegee (on creditcleanupclub.com) is fun, as it shows cleaning credit. I need something more polished, bolder in design, and conveying the message of clean credit and good financial health.
I want to convey trustworthiness, simplicity of use, confidence, and success in the design.
For writing examples, you can see my blog at blog.mycreded.com. My writing style, and the business itself, are no non-sense, very structured, and very precise. A fun design is great, but it needs to show strength and purpose.
Please feel free to click 'Sign Up' on my site. It is free, and you can take a look at the functionality and design behind the application. We take no financial or address information from our clients during the sign-up process, so you can log in and take a look without worrying.