OTIUM is a outdoor lifestyle brand who's mission is to enable adventure seekers to pursue peace wherever it may be. Snow or water, mountain or valley, OTIUM will take you there.
Our feature product is a throw in your trunk soft rack that assembles in minutes and is capable of carrying any and all equipment by turning your car/vehicle into an SUV.
OTIUM strives to help those looking to enjoy their favorite outdoor place with ease, no matter what they drive.
We are looking for a logo: that reflects the spirit of our outdoor sporting company, is immediately identifiable as a stand-alone logo (the O) but is also recognizable as the whole name brand (Otium), and is scalable and usable on our other products as well as web and print.
Our products provide a peace and freedom to the consumer to take their passions (sporting goods- snowboards, skiis, paddle boards, etc) with them wherever they travel. We would somehow like to express this in the logo by representing a road, lakes, surf, and mountains in an abstract yet tangible way without it appearing too cluttered (we’re looking for your expertise as to how best portray these). It should be a very recognizable simple image, perhaps lines eluding to where our products take you, etc.