Our key values are:
Love, premium, authentic, quality, hip/trendy, warm, reliable, pretty, safe, perfect.
We want a logo that consists of a word mark and a pictorial/abstract mark. Therefore we have given three examples of existing logos (see uploaded images). We find these logos appealing, especially Bugaboo (baby strollers), because:
The name of the brand is legible
The abstract mark is deducted from the word mark
The shape of the abstract mark matches the sound of the word
The shape of the abstract mark matches the product (round wheels)
The abstract mark itself is recognizable without the name of the brand (it can stand on it’s own, as with Adidas, Tommy Hilfiger, etc)
The logo consists of one color but this could also be supported by one additional color.
We DO NOT want a copy of the Bugaboo logo or any other of the examples.
Also we DO NOT want a logo with a baby, animals or other living creatures in it!