Belt52 needed a new logo design and created a contest on 99designs.
2 winners were selected from 153 designs submitted by 14 freelance designers.
B52
We sell braided belts online. The product is of high quality (made in France) and will be sold for 30-40 pounds.
The target audience is a male executive freshly out of school.
They are men who want to look good/stylish, care about quality but also want value for money. 25-35 year old. They must perceive the brand as cool, young, stylish, dynamic, 2.0, contemporary but with a hint of elegance.
There will be only one model of belt but in 50 different colors. It's leather and elastic cloth (see: http://billybelt.com/fr/homme/47-ce…rose.html). We have no connection with Billybelt. This link is for you to visualise the product only.
It's important that our logo convey a FUN, COLORFUL and CLASSY image.
If you look at the logos I have attached, the skull is for a socks website and the penguin for cufflinks. The logos have subtle details. Everything is in the detail of the logo.
Each belt will bear the name of a cocktail. And when ordered, the customer will receive the recipe for that cocktail.
This association will be present in all the website.
All belts are MADE IN FRANCE, and of high quality
That's why we chose BELT52 for a name.
B52 is the name of a famous shot (google it if you're not familiar with it).
Also, the B52 shot was named after a famous bomber: the Boeing B-52 Stratofortress. You can make a suttle reference to it, but it's mainly about the cocktail.
(why not just mention stratofortress, or play with a star...)
We want the logo to mention (in small fonts): " Paris - London "
We want CREATIVITY!
The ambiance should be fun but not extravagant, elegant but not strict. Masculine but not harley-davidson either.
Try and think/see through the eyes of this 30 year old executive that wants to be stylish and joyful. He wants to unleash his style when his not wearing a suit and still be classy.
We are looking for an emblem, icon, shape, animal, human, that would be ideal for stickers, keyholders, man logo, for men to endorse the B52 brand.
For that matter, the logo has to be simple enough. Or reductible to a simple item (see the maserati logo attached).
You can look for inspiration on those websites:
http://www.lesbretellesdeleon.com/fr/
http://autrepairedemanches.fr/
http://archiduchesse.com/
http://billybelt.com/
http://cuissedegrenouille.com/
http://en.wikipedia.org/wiki/52_%28comics%29
http://en.wikipedia.org/wiki/52_%28number%29
notes:
Fifty-two is the 6th Bell number and a decagonal number. It is an untouchable number, since it is never the sum of proper divisors of any number, and it is a noncototient since it is never the answer to the equation x - φ(x).
The atomic number of tellurium
The approximate number of weeks in a year. 52 weeks ! ==> one belt a week!
On the piano, the number of white keys (notes in the C major scale)
The number of cards in a standard deck of playing cards, not counting Jokers or advertisement cards....
We are really looking forward to your submission, please contact me for more info.
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