Atelier BonBons is an online marketplace which will offer a variety of artisanal, high quality clothes and furniture for children aged 0 – 6 years at reasonable prices from producers from all over the world. Given the scalability of the business model we will in the future expand the offering to incorporate miscellaneous toys and gifs as well as increase the target age from 6-12 years. Therefore it is important to create a symbol of a candy to be used in the future should we decide to move into production mode.
Regional target will be Europe (mainly UK, France, Germany, etc) and Russia.
The goods will be wrapped and packaged in an attractive “gift-ready” state therefore increasing our target market audience of buyers from mothers to working parents, friends, with an annual average wage of EUR75,000 and above.
The brand has to be associated with: elegance, sophistication, high quality, and aspirational, high end yet affordable.
As the name suggests BonBons – Candy – the logo should include the candy, which will be appealing to the parents and will ultimately be recognizable as a high quality destination. Our ultimate goal is to create a unique logo using the candy, which can then also become an emblem if we embark on production of clothes.