Yellena17 was tasked to design a full brand package. she was great person to work with and very creative.
How mikedel started their logo design journey
Hell on Heels
I am trying to design a new line of women's jeans, specifically, women with a waist smaller than 30", and a hips and butt measurement over 40". They are going to be premium designer jeans with a price point of $100-150 retail. These jeans are for going to the club, bar, or night on the town.
Tell us a bit about who you are and the people you reach
This is for a niche market. Mostly Black and Latina. Age 21-32, with ultra, dangerous curves. For the prototype woman, look at the women in Smooth magazine- smoothmag.com.
-the logo must be simple because I want to incorporate it onto the jeans without looking gaudy.
-im thinking about a she-devil lower body, with the devil's tail, similar to the artist Coop's drawings. Check out: