North Creek Advisors
We are investment advisors to large investors (institutions like pension funds and university endowments), including wealthy individuals. We help our clients invest in hedge funds and manage those investments. Our logo should be conservative, clean, simple, and present an image of stability and safety. We are selling trust and investment expertise. We need to be viewed as conservative, but also distinct and innovative - we are very experience former hedge fund managers, and shouldn't be viewed as old and stodgy wall street types.
Large institutional investors and extremely wealthy individuals that invest in hedge funds (not a dirty word to us!). Our client base includes pension funds, university endowments, etc - which means we deal with people that are responsible for safeguarding other people's money. Hence the importance of conveying trust and stability
We will use this as our corporate logo that will be on our business cards, letterhead, presentations, and web site. We'd like to avoid the typical "symbols" of wall street - no chart-like graphs, building with columns, bulls or bears, etc. Again, something that will highlight financial innovation, but trust.