To design a company logo (including tagline) for Heroes Too which is a start-up social enterprise concerned with global warming and other environmental threats. It is dedicated to encouraging, connecting and channeling the participation of individuals to create a collective and lasting response to the environmental threat facing humanity. We are planning to launch our company globally in the future so if you want to show your design to the world, it's a great chance that you don't want to miss.
What inspires you and how do you envision the design for your business?
- Company name: Heroes Too- Tagline: Plant Now for Tomorrow (you MUST include the tagline in at least one of your logo designs) - Vision: Heroes Too believes everyone can be heroes in the battle to save our planet home so that our children can have a better environment in the future.- Mission: Heroes Too is dedicated to creating a collective response to the environmental threats facing humanity by encouraging, connecting and channeling individual participation into programmes that make lasting improvements to the environment.- Our business:We sell Heroes Too merchandise through innovative business partnerships to generate revenue and raise awareness about how each person can be an everyday hero for our planet.We put our profits into programmes that support mass tree-planting, protect existing ecosystems, strengthen environmental education and encourages more eco-friendly practices within local communities.- Target audiences:- Environmentally conscious individuals;- Students and young people;- Schools;- Community organisations.- Corporate partners
- Logo requirements: 1. clean and simple2. smart play on the words3. universal (i.e. we are targeting to launch the company globally)4. can easily be applied to merchandise, e.g. apparel, bags, etc.- Tone & manner:1. inspiring2. uplifting3. personal or engaging, focus on "Human element" side instead of just "environmental" side- Colour: preferable in 1-2 colours, but more colours will be considered for really good design.- Typeface and font: light, modern and smart in style. No heavy or bold font. Small capitals or large capitals are ok.- File type: created in Photoshop or Illustrator preferred. PSD file for final design required.- - Remark:1. The logo and company name may be used separately at some point. So the logo itself may or may not consist of the word "Heroes Too", or it may be a variation of short form like "Heroes 2", "H2", etc.- 2. The tagline must be included in at least ONE of your logo designs, if you have submitted more than one.- Judging criteria:1. creativity 30%2. universal 30% 3. adoptability 40%
- over-emphasis on 'green'- commercial or corporate look & feel - too fancy- heavy, blunt or fancy typeface or bold font for the company name and tagline