GillGood Ltd. http://www.gillgood.com
I am 31 years old, english into sports especially cricket and cycling and come from a an agricultural family. I am Chartered Surveyor by profession with 10 years experience in the UK and abroad. I recently started my own business with an old business colleague. My business partner is call Avtar Gill he is 36 years, he has a real interest in cars and living the high life
The company is based in Birmingham in the West Midlands and there will be only two of us, certainly to start off with. The business is an asset and investment management company specialising in commercial property.
The company culture is relaxed, we often wear jeans but we are keen to present a professional image as we can be both client and agent and so must wear suits at least 2 times a week.
As a business we purchase property on behalf or with clients to refurbishment or redevelopment projects. Our drivers are to create value for our equity investors and work with tenants to produce high quality yet affordable business space.
We have two target audiences
1. Investors, these will be high net worth individuals to begin with, people who wish to invest some money into higher risk / higher return projects but with out the expertise to drive these projects through. We will invest with them manage and develope the proerties and eventually sell on their behalf
2. Traditional general practice surveying clients, as the projects above are longterm we need some short term income. These would include developers who wish us to lease space in their new schemes, institutional investors who wish to buy property, we would act as agents for them and tenants who wish to take space, again we would act as agents
The logo can be using our initials G G or it can be much more abstract or incorporating GillGood Ltd, whatever the logo is it must be recognisable on it's own or on letter head and business cards and other stationary it will always be logo then GillGood Ltd.
In terms of colours I am open to suggestions but I work in a fairly stuffy industry so logos that have dominant "loud" colours will not be appropriate and we will be using white business cars and letter paper so it must work against this, I might though have a different coloured back for the business cards with the webaddress on it to make it a little less dull
The three main areas are then, logo, colour scheme that will transfer to stationary and website and finally type face. Please also feel free to experiment between gillgood ltd, GILLGOOD Ltd. or GillGood Ltd or any other variation.
We have a websie that is still being drawn-up at http://www.gillgood.com for a bit more information or feel free to email me firstname.lastname@example.org if you have any more questions
Please see attached images of what we will use in the website and how I wish to market this company