Insurance.tv is a national website dedicated to informing consumers about all types of insurance via video. The site which is currently in development will be fun, forward thinking, professional, and educational. Once clients have found the answers to their insurance questions on our site they can get quotes from agents around the country to buy insurance.
Our design style is clean and simple. The parent company of insurance.tv is Hometown Quotes. You can see our current logo (which we are fond of) at hometownquotes.com. Another great example of the design style we are moving towards is a new landing page we created -http://agents.hometownquotes.com/sign-up/.
Age groups - Focus is 25-45. Technically it could be applicable to any age group as everyone needs insurance but mostly people in this age group shop for it online.
Geographic - All of the United States
Gender - Must be applicable to both genders but we find more women do insurance shopping than men
The Logo should only include the name of the site:
Grey - R:128, G:128, B:132
Green - R:113, G:191, B:68
Font: We prefer a Sans-serif font
Since the focus of this site is video and the url is a .tv we like the idea of having some portion of the logo include a tv graphic, perhaps part of the name is encased in a tv? The tv graphic should be modern, nothing retro.
We would also like to have the logo include a design element that could become a stand alone icon.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)