SlimSalt is a salt substitute designed as a weight loss supplement.
SlimSalt is a natural, safe, and stimulant free powder that you sprinkle on your food just as you would salt. It has a great taste and will help users reduce their sodium and caloric intake while enjoying all their favorite foods. SlimSalt is designed for weight loss and good health.
It is intended to replace table salt shakers.
25 to 70 + years old. Predominately people over 40 years old.
Individuals with the desire to lose weight and lower their sodium intake.
Individuals who eat home cooked meals most of the time.
The logo must be a typeface.
The logo should be fresh, classy, attractive, recognizable, and easy-to-read.
Here are some guidelines for what we are looking for in a SlimSalt logo:
Confidence: Customers must be confident when buying this product. We are asking customers to replace a regularly used comfort item (salt) for SlimSalt.
Good Health / Weight Loss: This product must convey a healthy lifestyle.
Colors and Patterns: Simple and clear. Most importantly it must be easy-to-read on the product label - It will be sold predominately in a regular salt / spice shaker type of container. Easy to reproduce and works consistently in print, web, presentations, and package design. It must display well on a white background (background color of our website), and a dark blue background (color of packaging). Maximum 3 colors.
Gender Bias: Neutral.
Text: We initially imagine a logo that has has both S's in SlimSalt capitalized, however we are open to all caps or all lower cased typefaces.
Format: Please provide final product in very high resolution. The provision of a vector file would help greatly.