The new logo will drive our identity. We are an old world insurance broker, but this product should communicate sophistication, simplicity and ease of use.
Zero Deductible Advantage is a new way to look at auto insurance so we hope that the logo will reflect that.
Tell us a bit about who you are and the people you reach
Target audience is really anyone who pays for auto insurance. More specifically, someone that pays too much for auto insurance. Some demographics are . Drivers with points . youthful drivers . urban area drivers . people with newer cars..people with expensive cars.
Some target groups would be:
Young angels - 30 - 40, single-married (with no kids) - expensive cars have them paying too much for insurance
Families with teenage drivers - 30s-late 50s-married with kids of driving age.
Fallen Angels - 30-60s-single/married - paying high rates because of accidents and/or tickets.
High Risk Drivers - teens - 20s - paying higher rates because they are young.
We are looking for a logo represent our new product called Zero Deductible Advantage. It should show professionalism, and be clean, sophisticated, and new.
Tagline: More Protection. Less Cost.
This product saves money and eliminates a deductible from a customer's auto insurance. So if they have an accident and it cost $900 dollars, then we cover that for them.