Safe-Side is a digital platform for users to easily inform themselves about term life insurance and buy policies online. The interface will be intuitive and easy-to-use, and we will use state-of-the art UX.
We want to position ourselves primarily for young families who want to protect their loved ones also financially, but also for mortgage buyers or entrepreneurs. Within families, we want to target in particular female members who are more risk-conscious and tend to a key influencer for any buying decision. We will only offer one product, that is the best and most suitable for prospects.
The tone we want to set is around the following adjectives: Caring, Helpful, Serious, Calm, Rational, Altruistic, Neat, Elegant, Healthy, Intellectual, Clever, Cooperative, Serious, Dependable, Innovative, Friendly, Trustworthy, Strong, Transparent,
We think of our brand personality as: (1) THE CAREGIVER (Dedicated to best care, help & protect), (2) THE HERO (Underdogs that win with skill & willpower, empower customers), and (3) THE SAGE (Smart, love educating customers, like Harvard, CNN, Rosetta Stone).
The logo should encompass the above, be fresh and predominantly feminine, while also addressing a broader consumer group. It would be good to have some recognizable feature towards life insurance. The logo should also work in an APP environment. Our preference is for minimalist and easy logos.