Clean, fresh, and beautiful.
It should be bright and attractive... while our target market is female, we don't want to deter the men, so it should not be too feminine.
We want to stand out, we want it to be clear what we do, and we want to have fun.
Let's see your best work - we are excited to review what you have, and look forward to choosing a winner!
Ideally the logo will be easy to screen/embroider (we will be doing this with the logo) and will look as great in color as it does black and white.
We are not picky about color, but keeping it fresh, and keeping it focused on women (without being pink) is where we want to go.
Our company name is FitsU Health, and this logo would ideally allow for the "fitness" to be interchanged with "health" and possibly others.